{"id":1475,"date":"2013-11-22T09:02:17","date_gmt":"2013-11-22T09:02:17","guid":{"rendered":"https:\/\/minicrm.pl\/blog\/?p=1475"},"modified":"2014-08-28T00:28:32","modified_gmt":"2014-08-28T00:28:32","slug":"jak-budowac-lojalnosc-klientow","status":"publish","type":"post","link":"https:\/\/minicrm.pl\/blog\/jak-budowac-lojalnosc-klientow\/","title":{"rendered":"Jak budowa\u0107 lojalno\u015b\u0107 klient\u00f3w?"},"content":{"rendered":"

\"lojalnosc-klientow\"<\/p>\n

Zadowolenie i przywi\u0105zanie do marki jest kluczow\u0105 spraw\u0105 w utrzymaniu sta\u0142ych relacji pomi\u0119dzy firm\u0105 a klientem. Gdy klient skorzysta raz z us\u0142ug Twojego przedsi\u0119biorstwa, spraw, aby powr\u00f3ci\u0142 do niego ponownie. Jednak w czasie, gdy na rynku istnieje tak du\u017ca konkurencja, musisz w\u0142o\u017cy\u0107 nieco wi\u0119cej wysi\u0142ku w to, aby zwyk\u0142y klient sta\u0142 si\u0119 z czasem lojalnym i sta\u0142ym us\u0142ugobiorc\u0105 Twojej firmy.<\/p>\n

<\/p>\n

Lojalno\u015b\u0107 firmy – lojalno\u015bci\u0105 klienta<\/h3>\n

Aby klient by\u0142 lojalny wobec us\u0142ugodawcy, musi mie\u0107 pewno\u015b\u0107, \u017ce i jemu mo\u017ce zaufa\u0107. Jest to relacja dwukierunkowa. Firma powinna nauczy\u0107 si\u0119 wspiera\u0107 swoich sta\u0142ych klient\u00f3w, zauwa\u017ca\u0107 ich i nagradza\u0107. Du\u017c\u0105 rol\u0119 odgrywaj\u0105 tutaj pracownicy. To oni najcz\u0119\u015bciej jako pierwsi poznaj\u0105 klienta i w zale\u017cno\u015bci od tego, jak przebiega\u0107 b\u0119dzie pomi\u0119dzy nimi wsp\u00f3\u0142praca, tak te\u017c wygl\u0105da\u0107 b\u0119dzie przywi\u0105zanie us\u0142ugobiorcy do marki danej firmy.<\/p>\n

Poznaj potrzeby klienta<\/h3>\n

Lojalno\u015b\u0107 klienta budowana jest stopniowo, nie od razu zaufa on w pe\u0142ni dopiero co poznanej marce. Tak, jak on poznaje firm\u0119, tak samo przedsi\u0119biorstwo musi pozna\u0107 potrzeby i preferencje swoich us\u0142ugobiorc\u00f3w. Dopiero na tej podstawie firma okre\u015bla grup\u0119 kluczowych klient\u00f3w. Do dobrego poznania i przewidywania zachowa\u0144 us\u0142ugobiorc\u00f3w s\u0142u\u017c\u0105 mi\u0119dzy innymi aplikacje CRM, kt\u00f3re gromadz\u0105 informacj\u0119 o wszelkich kontaktach klienta z firm\u0105.<\/p>\n

Warto\u015b\u0107 komunikacji<\/h3>\n

Mo\u017cliwo\u015b\u0107 sprawnego komunikowania si\u0119 klient\u00f3w z firm\u0105 jest jednym z bardziej kluczowych czynnik\u00f3w w procesie budowania lojalno\u015bci us\u0142ugobiorc\u00f3w. Usprawnij system kontaktowania si\u0119 klient\u00f3w z przedsi\u0119biorstwem. Korzystaj z licznych serwis\u00f3w spo\u0142eczno\u015bciowych, zach\u0119caj klient\u00f3w do ich odwiedzania, oceniania zamieszczonych tam tre\u015bci, wymieniania si\u0119 opiniami, zabierania g\u0142osu na forum. Daj r\u00f3wnie\u017c us\u0142ugobiorcom mo\u017cliwo\u015b\u0107 zapisania si\u0119 na list\u0119 e-mailow\u0105 firmy, tak, aby mogli oni otrzymywa\u0107 najbardziej aktualne informacje o obowi\u0105zuj\u0105cych ofertach. <\/p>\n

W zale\u017cno\u015bci od tego, jak du\u017c\u0105 firm\u0119 prowadzisz, jakie s\u0105 Twoje mo\u017cliwo\u015bci finansowe, wprowadzaj r\u00f3\u017cnorodne sposoby na zacie\u015bnianie wi\u0119zi z klientami. Opr\u00f3cz opisanych wy\u017cej, mog\u0105 to by\u0107 r\u00f3wnie\u017c organizowane nieoficjalnie spotkania, wdro\u017cenie infolinii, kt\u00f3ra pomo\u017ce rozwi\u0105za\u0107 nag\u0142e problemy klient\u00f3w, a tak\u017ce przeprowadzanie bada\u0144 sonda\u017cowych, ankietowych, pomocnych w zanalizowaniu stopnia zadowolenia klient\u00f3w.<\/p>\n

W budowaniu relacji z klientem pomagaja aplikacja miniCRM<\/a> – przetestuj zupe\u0142nie za darmo.<\/p>\n","protected":false},"excerpt":{"rendered":"

Zadowolenie i przywi\u0105zanie do marki jest kluczow\u0105 spraw\u0105 w utrzymaniu sta\u0142ych relacji pomi\u0119dzy firm\u0105 a klientem. Gdy klient skorzysta raz z us\u0142ug Twojego przedsi\u0119biorstwa, spraw, aby powr\u00f3ci\u0142 do niego ponownie. Jednak w czasie, gdy na rynku istnieje tak du\u017ca konkurencja, musisz w\u0142o\u017cy\u0107 nieco wi\u0119cej wysi\u0142ku w to, aby zwyk\u0142y klient sta\u0142 si\u0119 z czasem lojalnym i sta\u0142ym us\u0142ugobiorc\u0105 Twojej firmy.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[],"class_list":["post-1475","post","type-post","status-publish","format-standard","hentry","category-porady"],"yoast_head":"\nJak budowa\u0107 lojalno\u015b\u0107 klient\u00f3w?<\/title>\n<meta name=\"description\" content=\"Zadowolenie i przywi\u0105zanie do marki jest kluczow\u0105 spraw\u0105 w utrzymaniu sta\u0142ych relacji pomi\u0119dzy firm\u0105 a klientem. 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